Your partner in navigating life and business with Yipeezy LLC
Linda Choong, MS, MBA, is an accomplished business analytics leader with over a decade of experience driving data transformation and operational excellence across the manufacturing, energy, and e-commerce sectors. She specializes in data visualization with Power BI, data modeling, and business reporting, with a proven track record of delivering data solutions that enhance reporting, traceability, and executive decision-making.
Linda has held impactful roles at the Lubrizol Corporation, BASF, and Unilever, where she led initiatives in report automation, ERP adoption, and financial forecasting. Her career also spans energy analytics, sales enablement, and educational leadership.
She holds an MBA in Business Analytics from Indiana University and a Master’s in Curriculum and
Instruction from Walden University, along with a bachelor’s degree in Mathematics and Physics from the National University of Singapore. Fluent in English and Mandarin, Linda continues to upskill through certifications in data-driven strategy and quantitative modeling.
With a unique blend of analytics expertise, cross-industry experience, and a passion for practical problem-solving, I help organizations unlock the full value of their data.
What sets Linda apart is her ability to bridge business strategy and technical insight, delivering intuitive, high-impact Power BI dashboards, predictive models, and reporting solutions that drive decision-making and performance.
Hiring a consultant offers strategic, cost-effective advantages that in-house teams often can’t match. As a consultant, I bring specialized expertise and an external perspective that allows for faster problem-solving, more objective insights, and focused execution, without the overhead of a full-time hire. I quickly adapt to your business needs, deliver targeted solutions (such as Power BI dashboards or data automation workflows), and free up internal teams to focus on core operations. My work is outcome-driven and flexible, which means you get high-impact results without long onboarding or resource constraints. For organizations seeking agility, efficiency, and fresh thinking, consulting is an innovative, scalable solution.
Clients can expect clear, actionable, and professionally packaged deliverables tailored to their needs. These may include interactive Power BI dashboards, automated reporting tools, data models, executive-ready visualizations, and written insights or recommendations. I also provide training guides or walk-throughs to ensure your team can confidently use and maintain the solutions delivered.
Project timelines vary based on scope, but most engagements deliver initial results within 2–4 weeks. Quick wins—such as report automation or dashboard improvements—can demonstrate a measurable impact almost immediately, while deeper analytics and data transformation projects typically yield insights within the first 30–60 days.